PASSIA Training Program - on

Protecting Islamic and Christian Cultural Heritage in Jerusalem

Sept. 13, 2020 - Sept. 16, 2020
Legacy Hotel, Jerusalem & Zoom

Speakers

Lecture Program

13 09 2020
9 a.m. - 9:30 a.m.

Introduction

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Introduction
9:30 a.m. - 10:15 a.m.

Activity: Issues Reviewing - each participant raises a community issue to work on in the training, voting is made to select 3 issues to work on in groups

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Activity: Issues Reviewing - each participant raises a community issue to work on in the training, voting is made to select 3 issues to work on in groups
10:15 a.m. - 10:30 a.m.

Break

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Break
10:30 a.m. - 11 a.m.

Information message papers

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Information message papers
11 a.m. - noon

Activity: Preparing an information message paper

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Activity: Preparing an information message paper
noon - 12:15 p.m.

Break

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Break
12:15 p.m. - 12:45 p.m.

Creative brief for planning a media campaign

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Creative brief for planning a media campaign
12:45 p.m. - 1:30 p.m.

Beginning of preparing the brief

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Beginning of preparing the brief
1:30 p.m. - 2:30 p.m.

Lunch Break

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Lunch Break
2:30 p.m. - 4 p.m.

Completing brief preparation, presentation and discussion of templates

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Completing brief preparation, presentation and discussion of templates
14 09 2020
9 a.m. - 9:30 a.m.

Review of the first day

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Review of the first day
9:30 a.m. - 10:15 a.m.

The digital world and important figures in Palestine and the world

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The digital world and important figures in Palestine and the world
10:15 a.m. - 10:30 a.m.

Break

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Break
10:30 a.m. - 11 a.m.

Social media platforms in Palestine and important figures

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Social media platforms in Palestine and important figures
11 a.m. - noon

How to choose the right platform for campaigns

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How to choose the right platform for campaigns
noon - 12:15 p.m.

Break

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Break
12:15 p.m. - 12:45 p.m.

Activity: Choosing the appropriate target groups and platforms

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Activity: Choosing the appropriate target groups and platforms
12:45 p.m. - 1:30 p.m.

Content writing strategies

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Content writing strategies
1:30 p.m. - 2:30 p.m.

Lunch Break

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Lunch Break
2:30 p.m. - 4 p.m.

Activity: Content writing for each campaign

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Activity: Content writing for each campaign
15 09 2020
9 a.m. - 9:30 a.m.

Review of the second day

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Review of the second day
9:30 a.m. - 10:15 a.m.

How to apply the content in different social media platforms

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How to apply the content in different social media platforms
10:15 a.m. - 10:30 a.m.

Break

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Break
10:30 a.m. - 11:30 a.m.

Introduction to Facebook and advertising tips

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Introduction to Facebook and advertising tips
11:30 a.m. - noon

Introduction to Instagram and advertising tips

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Introduction to Instagram and advertising tips
noon - 12:15 p.m.

Break

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Break
12:15 p.m. - 12:45 p.m.

Designing content without a designer

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Designing content without a designer
12:45 p.m. - 1:30 p.m.

Activity: applying content with design

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Activity: applying content with design
1:30 p.m. - 2:30 p.m.

Lunch Break

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Lunch Break
2:30 p.m. - 4 p.m.

Activity: Creating a complete campaign strategy

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Activity: Creating a complete campaign strategy
16 09 2020
9:30 a.m. - 10 a.m.

Review of the third day

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Review of the third day
9:30 a.m. - 10 a.m.

Field Visit “places of Palestinian Heritage in Need of Protection”, Old City, Jerusalem (Guided Tour)

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Field Visit “places of Palestinian Heritage in Need of Protection”, Old City, Jerusalem (Guided Tour)
10 a.m. - 1:30 p.m.

Lunch Break

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Lunch Break