Communication Skills

Course Outline:

Background

Application Requirements
The training program is designed for participants who have a public/media relations component to their work requirements and wish to enhance their skills. Normally, the applicant holds a BA degree or its equivalent. Non-graduates with a relevant experience are also welcome to apply. Priority will be given to candidates with a civil society background. Applicants must be able to commit themselves full-time throughout the required period and to undertake preparatory reading and written work. A good knowledge of written and spoken English is essential.

Program Structure and Content
The training program on Communication Skills will focus on practical training and hands-on exercises in relevant fields and concepts and is structured as follows:

• Preparation. Prior to the seminar the selected participants will be provided with a reading package, which will enable them to become familiar with the course material. Each participant will be required to write a brief paper on a subject related to the seminar. The presentation of this paper will be an integral part of the program. 

• Intensive Seminar. During the six-day intensive seminar local and international experts will introduce key issues and establish a fundamental background on the concepts and practice of media relations and presentation/communication skills. Participants will be encouraged throughout the training period to relate their training to actual issues and experiences at the institutions with which they are involved.

Seminar Topics include:

• Psychology of Communication and Perception 
• Basic Writing Skills
• Presentation Techniques 
• Effective Communication (goals, audiences, themes, and networking)
• Getting and Holding Attention 
• Using Media to Disseminate and Gather Information
• Event Organizing & Promotional Activities 
• Preparing Materials
• Case Studies

• Conclusion. At the close of the training program, certificates will be awarded by PASSIA to participants who successfully complete the program.

Procedure
Completed application forms must be submitted to PASSIA by Friday, 8 August 2003. PASSIA will then invite short-listed applicants to interviews. Applicants will be notified of the results and, upon selection, participants will have to confirm their commitment to full-time participation in writing as well as submit a letter from their employers confirming that they will be exempted from work during the required period.

The PASSIA Training Program will take place from 11-16 September 2003 at PASSIA’s premises in RAMALLAH. All candidates must commit themselves to participate fully during the entire period. There are no costs involved; accommodation will be provided for selected participants from remote locations upon their request.