PASSIA Seminar - on
Media & Communication
Feb. 16, 2017 - Feb. 19, 2017
Legacy Hotel, Jerusalem
Speakers
Ramsey GEORGE TESDELL
Program Director, Arab Reporters for Investigative Journalism, Amman, Jordan; Partner and Founder of the podcast platform, Sowt, freelance Fundraising and Media Consultant, Amman; Co-founder of the online magazine 7iber.
Lecture Program
16
02 2017
9 a.m. - 9:30 a.m.
Welcoming Address / Opening Remarks
HE Ms. Pirkko-Liisa Kyöstilä, Head of the Finnish Representative Office, Ramallah
Welcoming Address / Opening Remarks
9:30 a.m. - 10:30 a.m.
Jerusalem: Historical and Religious Significance
Dr. Nazmi Jubeh, Professor of History and Archaeology, Birzeit University
Jerusalem: Historical and Religious Significance
10:30 a.m. - 11:30 a.m.
Palestinian Leadership in Jerusalem – Past and Presence
Dr. Mahdi Abdul Hadi, Chairman of PASSIA, Jerusalem
Palestinian Leadership in Jerusalem – Past and Presence
11:30 a.m. - 11:45 a.m.
Break
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Break
11:45 a.m. - 12:30 p.m.
Jerusalem in the Media
Jivara Budeiri, Correspondent, Al-Jazeera TV
Jerusalem in the Media
12:30 p.m. - 1:15 p.m.
Jerusalem in International Relations
Fouad Hallaq, Negotiations Support Unit, PLO Negotiations Affairs Department
Jerusalem in International Relations
1:15 p.m. - 2:15 p.m.
Lunch Break and walk to the Palestine Heritage Museum at the Dar Al-Tifl compound
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Lunch Break and walk to the Palestine Heritage Museum at the Dar Al-Tifl compound
2:30 p.m. - 4 p.m.
Cultural Heritage (ways of living, customs, practices, places, objects, and values)
Khaled Khatib, Director, Palestine Heritage Museum, Jerusalem
Cultural Heritage (ways of living, customs, practices, places, objects, and values)
17
02 2017
9:15 a.m. - 10 a.m.
Threats to the Palestinian Identity, Narrative and Presence in Jerusalem - I (Housing & residency rights, discrimination in development & infrastructure, land & set¬tlement, economy and poverty, health & education, other human rights violations, etc.)
Nisreen Alayan, lawyer and researcher
Threats to the Palestinian Identity, Narrative and Presence in Jerusalem - I (Housing & residency rights, discrimination in development & infrastructure, land & set¬tlement, economy and poverty, health & education, other human rights violations, etc.)
10 a.m. - 10:45 a.m.
Threats to the Palestinian Identity, Narrative and Presence in Jerusalem - II
Nisreen Alayan, lawyer and researcher
Threats to the Palestinian Identity, Narrative and Presence in Jerusalem - II
10:45 a.m. - 11 a.m.
Break
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Break
11 a.m. - noon
The Use of Media in Advocacy
Randa Siniora, General Director, Women’s Center for Legal Aid and Counseling (WCLAC), Jerusalem
The Use of Media in Advocacy
noon - 1 p.m.
Debating Skills: Introduction to the Debate
Monther Abu Ramoz, PalVision, Jerusalem
Debating Skills: Introduction to the Debate
1 p.m. - 2 p.m.
Lunch
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Lunch
2 p.m. - 4 p.m.
Debating Skills: Debating content | Arguments | Rebuttal
Monther Abu Ramoz
Debating Skills: Debating content | Arguments | Rebuttal
18
02 2017
9:15 a.m. - 10 a.m.
Audience analysis • Examining how your audience communicates
Ramsey G. Tesdell, Program Director, Arab Reporters for Investigative Journalism, Amman, Jordan; Partner and Founder of the podcast platform, Sowt, freelance Fundraising and Media Consultant, Amman; Co-founder of the online magazine 7iber.
Audience analysis • Examining how your audience communicates
10 a.m. - 10:45 a.m.
Reaching your audience - tools • What tools do they use? • What methods are free? • What is affordable, and what are expensive methods in reaching your audience?
Ramsey G. Tesdell
Reaching your audience - tools • What tools do they use? • What methods are free? • What is affordable, and what are expensive methods in reaching your audience?
10:45 a.m. - 11 a.m.
Break
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Break
11 a.m. - noon
Social media strategy Facebook | Twitter | Youtube | SnapChat + chatting apps | Instagram | Others
Ramsey G. Tesdell
Social media strategy Facebook | Twitter | Youtube | SnapChat + chatting apps | Instagram | Others
noon - 1 p.m.
Traditional media Press releases | Fact sheets | Media contact lists
Ramsey G. Tesdell
Traditional media Press releases | Fact sheets | Media contact lists
1 p.m. - 2 p.m.
Lunch
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Lunch
2 p.m. - 3:30 p.m.
Contd.
Ramsey G. Tesdell
Contd.
19
02 2017
9:15 a.m. - 10 a.m.
Examples of storytelling In an advocacy setting | in journalism | in a professional setting
Ramsey G. Tesdell
Examples of storytelling In an advocacy setting | in journalism | in a professional setting
10 a.m. - 12:30 p.m.
Developing plans • Audience + tools = plan • Developing a specific plan for your specific audience • Being an “expert” on tools • Presenting the your plans + peer critique
Ramsey G. Tesdell
Developing plans • Audience + tools = plan • Developing a specific plan for your specific audience • Being an “expert” on tools • Presenting the your plans + peer critique
12:30 p.m. - 1:30 p.m.
Developing plans, Continued
Ramsey G. Tesdell
Developing plans, Continued
1:30 p.m. - 2:15 p.m.
Lunch
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Lunch
2:15 p.m. - 3:15 p.m.
Developing plans, Continued
Ramsey G. Tesdell
Developing plans, Continued
3:15 p.m. - 3:30 p.m.
Wrap up of the seminar
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Wrap up of the seminar
