PASSIA Seminar on Media & Communication
16-19 February 2017, Legacy Hotel, Jerusalem
Course Outline
1.Preparation
In November/December 2016, PASSIA began to consult with colleagues and experts – both locally and internationally – in order to plan and implement the training program. The seminar was advertised in the local press during January 2017, and notification was also given to national institutions such as NGOs, youth and research centers. No fees for undertaking the course are required from the participants.
- Participant Selection Procedure
By the deadline of 25 January 2017, PASSIA had received a large number of applications from all over the Palestinian Territories. Of these, shortlisted candidates were invited for interviews. In line with PASSIA policy not to interfere in the selection process, Mr. Saad Halawani, Society Program Manager at the British Council, was commissioned to conduct interviews in early February 2017. Altogether, 34 of the applicants were selected to participate in the training program.
- Reading Period
Following their selection, participants received preparatory reading material to enable them to become familiar with the background of the seminar (situation in Jerusalem) beforehand. With this, they also received the following writing assignment that had to be sent to PASSIA no later than 14 February 2017:
“Please describe on 1-2 pages (in either Arabic or English) a media/communication-related activity you or your organization have/has participated in or you are otherwise aware of and assess whether or not these were successful and if not, why not.”
- Lecture Program
From 16-19 February 2017 a series of presentations, lectures, workshops and exercises was given by experts in their respective fields. The participants will be encouraged to relate what they learn to their own work. During the four-day seminar, beverages, luncheon, and snacks for all participants and lecturers will be provided by PASSIA.
- Certification
At the close of the program, participants who performed all required tasks were handed a certificate affirming their successful participation in the training program.
Participants
ABU ARAFEH, OSAMA
ABU SNEINEH, SAWSAN
ABU KHADIJEH, AHMAD
AJRAB, HANADI
ALAEDIN, RATEBEH
ARAFEH, BASIMA
ASALI, ANMAR
BAKHLEH, SARAH
DAOUDI, SAMER
FTAFTA, NEDALL
GHOUL, DAOUD
GHOUL, RUBA
HUSSEIN, NERMEEN
IRIQAT, RAEDA
JIBRIL, MAJDOLEEN
MOUSA, HUSSAM
NASHASHIBI, MIRAL
NATSHEH, HANAN
NUSEIBEH, SAMER
SABBAGH, NADER
SHAHEEN, TALA
SHAHEEN, YARA
SHAHIN, RIMA
SOUS, ALAA
TAMIMI, YUSRA
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Speakers
Dr. Mahdi ABDUL HADI, Chairman of PASSIA, Jerusalem
Munther ABU RAMOZ, Program Manager, PalVision, Jerusalem
Fouad HALLAK, Researcher Negotiations Support Unit, Ramallah
Nisreen ALAYAN, lawyer and researcher
Randa SINIORA, General Director, Women’s Center for Legal Aid and Counseling (WCLAC), Jerusalem
Khaled KHATIB, Director, Palestinian Heritage Museum, Jerusalem
Dr. Nazmi JUBEH, Professor of History and Archaeology, Birzeit University
Ramsey GEORGE TESDELL, Program Director, Arab Reporters for Investigative Journalism, Amman, Jordan; Partner and Founder of the podcast platform, Sowt, freelance Fundraising and Media Consultant, Amman; Co-founder of the online magazine 7iber.
Lecture Program
16 February 2017
9 a.m. – 9:30 a.m. Welcoming Address / Opening Remarks
HE Ms. Pirkko-Liisa Kyöstilä, Head of the Finnish Representative Office, Ramallah
9:30 a.m. – 10:30 a.m. Jerusalem: Historical and Religious Significance
Dr. Nazmi Jubeh, Professor of History and Archaeology, Birzeit University
10:30 a.m. – 11:30 a.m. Palestinian Leadership in Jerusalem – Past and Presence
Dr. Mahdi Abdul Hadi, Chairman of PASSIA, Jerusalem
11:30 a.m. – 11:45 a.m. Break
11:45 a.m. – 12:30 p.m. Jerusalem in the Media
Jivara Budeiri, Correspondent, Al-Jazeera TV
12:30 p.m. – 1:15 p.m. Jerusalem in International Relations
Fouad Hallaq, Negotiations Support Unit, PLO Negotiations Affairs Department
1:15 p.m. – 2:15 p.m. Lunch Break & walk to the Palestine Heritage Museum (Dar Al-Tifl compound)
2:30 p.m. – 4 p.m. Cultural Heritage (ways of living, customs, practices, places, objects, values)
Khaled Khatib, Director, Palestine Heritage Museum, Jerusalem
17 February 2017
9:15 a.m. – 10 a.m. Threats to the Palestinian Identity, Narrative and Presence in Jerusalem – I (Housing & residency rights, discrimination in development & infrastructure, land & settlement, economy and poverty, health & education, other human rights violations, etc.)
Nisreen Alayan, lawyer and researcher
10 a.m. – 10:45 a.m. Threats to the Palestinian Identity, Narrative and Presence in Jerusalem – II
Nisreen Alayan, lawyer and researcher
10:45 a.m. – 11 a.m. Break
11 a.m. – 12:00 The Use of Media in Advocacy
Randa Siniora, General Director, Women’s Center for Legal Aid and Counseling (WCLAC), Jerusalem
12:00 – 1 p.m. Debating Skills: Introduction to the Debate
Monther Abu Ramoz, PalVision, Jerusalem
1 p.m. – 2 p.m. Lunch
2 p.m. – 4 p.m. Debating Skills: Debating content | Arguments | Rebuttal
Monther Abu Ramoz
18 February 2017
9:15 a.m. – 10 a.m. Audience analysis • Examining how your audience communicates
Ramsey G. Tesdell, Program Director, Arab Reporters for Investigative Journalism, Amman, Jordan; Partner and Founder of the podcast platform, Sowt, freelance Fundraising and Media Consultant, Amman; Co-founder of the online magazine 7iber.
10 a.m. – 10:45 a.m. Reaching your audience – tools • What tools do they use? • What methods are free? • What is affordable, and what are expensive methods in reaching your audience?
Ramsey G. Tesdell
10:45 a.m. – 11 a.m. Break
11 a.m. – 12:00 Social Media Strategy: Facebook | Twitter | Youtube | SnapChat + chat apps | Instagram | Others
Ramsey G. Tesdell
12:00 – 1 p.m. Traditional Media: Press Releases | Fact sheets | Media contact lists
Ramsey G. Tesdell
1 p.m. – 2 p.m. Lunch
2 p.m. – 3:30 p.m. Contd.
Ramsey G. Tesdell
19 February 2017
9:15 a.m. – 10 a.m. Examples of storytelling in an advocacy setting | in journalism | in a professional setting
Ramsey G. Tesdell
10 a.m. – 12:30 p.m. Developing plans • audience + tools = plan • Developing a specific plan for your specific audience • Being an “expert” on tools • Presenting the your plans + peer critique
Ramsey G. Tesdell
12:30 p.m. – 1:30 p.m. Developing plans, continued
Ramsey G. Tesdell
1:30 p.m. – 2:15 p.m. Lunch
2:15 p.m. – 3:15 p.m. Developing plans, continued
Ramsey G. Tesdell
3:15 p.m. – 3:30 p.m. Wrap-up of the seminar