Training Program on Advocacy, Communication and Planning Skills

Building on its longstanding work in and on Jerusalem, PASSIA organized this training seminar to enhance the capacity and effectiveness of young Palestinians to successfully engage in advocacy, media and public awareness activities against the background of their threatened historic and religious heritage and culture in Jerusalem. Based on the notion that local stakeholders and the community play a vital role in protecting national heritage and identity, the course will provide participants with the knowledge, tools and skills to develop advocacy goals, strategies and campaigns for use at local and international levels. This training is part of the “Protecting Islamic and Christian Culture in Jerusalem” project which is jointly implemented by Palestinian Vision Organization, PASSIA and ACT, and funded by the EU.

Course Outline

• Preparation. Selected participants will be provided with preparatory material and are required to complete a brief writing assignment on a subject re­lated to the seminar.

• Intensive Seminar.
• During the four-day seminar, key issues, concepts and practices of advocacy & lobbying, planning, and communication will be introduced, focusing on the need to protect Palestinian culture and heritage in Jerusalem. The program includes:
• Islamic & Christian Cultural Heritage in Jerusalem
• Effective Communication Skills
• Analyzing the Context for Advocacy
• Identifying Target Audiences & Messages
• Advocacy Methods & Skills
• Digital Advocacy (social media, new technologies)
• Planning Campaigns
• Case studies & field visit

• Conclusion. Certificates will be awarded to participants who successfully completed the program.